ADIDAS - SLIM CHIN

We had a new shoe to launch but were outspent 10 to 1 by the category leader. What’s more, everyone’s talking about that brand’s star athlete (Lebron’s decision to go to the Cavs) and nobody was talking about our brand or our new athletes. So we created a character of our own, who spoke his own special language and in the end, a 5 foot tall Asian man towered over a king. Thank you, Ken Jeong.