ADIDAS - THE RETURN

D Rose was playing out of his head. The basketball world was convinced he would lead the Bulls to the championship and win the ring. Then the worst possible thing imaginable happened. He tore his ACL in the playoffs. All of Chicago and their fans seemed crippled with disappointment and immobilized by despair. But hey, we had a shoe to launch and D Rose isn’t the kind of guy to go gentle into that good night. So we created “The Return” and turned a season gone conversation into a season long conversation.

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