AXE - GAMEKILLERS

This is an oldie but a goodie. Way back in 2002, I got my first gig as GCD at BBH NY. My job was to helm the US launch of a completely unknown deodorant that you sprayed all over your body. Say wha? It worked. And before we knew it, we were a massively popular brand. We were on a tear, trying new things, experimenting, taking big swings and glorious flops. We made so many cool and crazy things. Probably my favorite moment was in 2005, when we launched “Gamekillers”, a one hour branded content TV show on MTV and a fully integrated campaign surrounding it. The pilot scored so well with the audience, MTV ordered a second season of 30 min episodes. We made advertising history and had a lot of fun in the process.

CANNES

Bronze 

ONE SHOW

Gold

Bronze

Silver

D&AD

Graphite Pencil x3 

ANDY’S

Bronze