MITSUBISHI - LIVE DRIVE

After running and winning the Mitsubishi pitch, we were briefed to launch the new Outlander Sport with a fraction of the media and production dollars that their competitors spent. That and very few people were coming in to their dealerships. So instead of trying to get people to come in to take a test drive, we brought the test drive to them.

Here's the case study. Big ups to B-Reel for pulling it off.

CANNES