William Gelner
ezgif.com-video-to-gif.gif

Boost Your Voice - Boost Mobile Ad

This Boost Mobile campaign called “Boost Your Voice” was created during the run up to the 2016 election. Visit to learn more about our campaign to transform retail space into one that does good.

 

BOOST MOBILE - BOOST YOUR VOICE

Back in 2008, I led the pitch that won Boost Mobile. Our “Be Heard” platform was based on advocacting for underserved Americans in urban areas. Of all the work done over the years, none was as personally fulfilling as, “Boost Your Voice”.

During the run up to the 2016 election, we learned minorities and low-income consumers often suffered hours-long waits to vote due to a scarcity of polling places. Realizing Boost Mobile stores are located in those neighborhoods, we turned storefronts into voting stations - transforming a retail space from simply being a place that sells goods into one that does good.

CANNES

Titanium Lion

Grand Prix x2

Gold Lion x2

Silver Lion x2

ONE SHOW

Gold Pencil

Silver Pencil x2

Bronze Pencil

D&AD IMPACT

Wood Pencil - Diversity & Equality

White Pencil – Civic Engagement

Clio

Grand Clio

Gold Clio x 5

AD AGE CREATIVITY

Campaign of the year

Best Experiential Campaign

AICP NEXT AWARD