William Gelner
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Expedia Thrown Back Thursday Ad

This campaign focused on growing Expedia’s Instagram by telling them to #TBT their posts, and we would pick our favorites to send them back to. Visit to see the ad.

 

EXPEDIA - THROWN BACK THURSDAY

Summer promotions are a fact of life for Expedia and other travel companies. They typically do the same old, “Destination and Deal” retail driven stuff. We tried something different and helped grow their nascent Instagram presence. During the summer of 2014, we noticed the TBT hashtag was blowing up, and many of those posts were nostalgic travel shots, showing places people once visited with family or friends. So we asked people to hashtag “Thrown Back Thursday”, we’d pick the best ones then literally throw them back to that place. 

CANNES

Silver Lion

Shorty Awards – Best Use of Instagram