ACADEMY LOGO

When asked to rebrand the Academy of Motion Pictures Arts and Sciences, we started with their logo. The popularity of the Oscars event, and its iconic statuette, had overshadowed and pulled away from the Academy brand. So we raised the spotlight above the Oscar, forming an "A" shape, and put it into the center of the Academy logo from which it had been absent since the inception of the organization.

Magazine Cover - each issue uses the A shape creatively.

CASE STUDY

ONE SHOW

Merit DESIGN/BRAND ID