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More Than Brains - University of Phoenix Ad

We focused this University of Phoenix ad on single moms, retirees or military vets who weren’t born with silver spoons in their mouths. Visit to see the ad.

 

UNIVERSITY OF PHOENIX - BRAINS

When we took over this brand, they had a massive image problem. Most of it well deserved. As they brought in a whole new management team that vowed to clean up their act, we got to know their students who all shared a common spirit. Hard working, determined and focused on getting an education that will lead to a better life for them and their families. Most are single moms, retirees or military vets who weren’t born with silver spoons in their mouths, or given the opportunity to perfect a keg stand or backpack across Europe on their summer abroad. We focused the spotlight on them and their desire to Rise.

CANNES

Shortlist Film Craft

ONE SHOW

Merit

WINNER AT THE BRAND FILM FESTIVAL 2016

BEST OF SHOW AMP AWARDS