HP - KEEP REINVENTING

I oversaw the pitch that won the HP account. Shortly after, we were asked to launch the new HP. My team came up with the company’s new rallying cry, “Keep Reinventing”. We made some really good work off this platform but one of my favorites is, “Jane”. It speaks to the universal truth that we all start out creative but somewhere along the line that changes and we lose that spark. Sprout, HP’s new projection based computer, sought to change that by democratizing creativity. 

CANNES

Bronze Film Cannes Lions 2016